Designer team of SOAK


heso, Designer team

heso, Designer team

Q1. What made you decide to establish your own brand?

We were working as interior coordinator. Meanwhile,we came to want to try making something, not just taking offers. We wanted to start from 0, trying to express our creative ideas.



Q2. Please describe your production process.

There are so many beautiful things in our daily lives. The shape of a flower, the structure of furniture, well-made vintage clothes... to name a few. They give us the idea of the bag designs that go with the theme of the collection. So our products are bags of course, but they have an appearance of furniture, accessories, clothes, or object.



Q3. What made you interested in NY market? ニューヨーク市場に興味を持った理由は何ですか?

We do not mean to include the hint of Japan, but sometimes customers tell us that they feel it in our bags. We are interested in the response people in other countries are going to give, when they see 'SOAK'.



Q4. How did you come up with the idea of the popular style 'SANKAKU'?

It's simple and has an usual shape. But it looks different with something added, and we discussed that something is not a waste, but surely practical. Regarding SANKAKU, it's that we make the triangle three-dimentional by looping the handle through the latch. By looping the handle through the latch, it closes the bag. It means design also creates fuctioning aspect in this style. To be honest, the first inspiration came from the shape of onigiri (riceball).

シンプルでよくある形だけれど、ひとつ何か加えることで違った見え方をする、そしてその何かが無駄なものではなくきちんと実用性につながるものを考えました。これがSANKAKUでいうと、四角から持ち手を通すことで立体的な三角に形を変える。持ち手を通すことはバッグの口を閉じることにもつながってくるという、デザインが直接機能的な側面にもなるというのがポイントです。 実は一番初めのインスピレーションは"おにぎり"の形でした。


Q5. Lastly, please share some comments to customers at the ARCADE JAPAN.
   最後に、the ARCADE JAPANのお客様に一言お願いします。

We think that a bag is something that accentuates your style. Depending on the styling, even the same bag looks completely different. Please enjoy the bag of 'SOAK' as a spice for you styling.




interview & text by Yusuke Yamauchi