Designer of sAn

Rieko Shirata


Q1. What made you decide to establish your own brand?

I was a general goods designer and a fashion designer before and resigned from it when I had a baby.After that, I was a housewife but wanted to design. That's way I decided to establish my own brand.


Rieko Shirata, Designer

Rieko Shirata, Designer

Q2. Please describe your production process.

To keep the high quality productions with gloss and smoothness, after cutting the acrylic plate, we wash all the parts, polish them , and glaze them. We take a lot of time to do it carefully.


Q3. Why do you focus on using acrylic?

Acrylic is weather resistance and hard enough to be discolored. I thought  it was wonderful that the acrylic accessaries could be worn for many years and I fell in love with it. Also, they are light so you can wear it without stress even if it is a hair accessory or a bigger accessory. I like acrylic because more I polish it, it has more gloss like a diamond.



Q4. What made you interested in NY market?

At the beginning, we only sold in Japan, but since 2017, we started selling in the other countries. In 2017, we had a pop up stores in Taiwan and Hong Kong. In 2018, we had it in Taiwan, Hong Kong, and Singapore. As next step, we were interested in New York.

立ち上げより日本では全国各地で販売を行ってきましたが2017年より海外進出も視野に入れ精力的に活動しています。2017年には台湾、香港でPOP UPを行い、2018年には台湾、香港、シンガポールでのPOP UPを行ってきました。次に目指すべき場所としてニューヨークがあり今回参加させていただきました。

Q5. Lastly, please share some comments to customers at the ARCADE JAPAN.
  最後に、the ARCADE JAPANのお客様に一言お願いします。

We carefully made all the productions from acrylic plate by ourselves in Japan. I hope you feel the greatness of the acrylic.

Interview & text by Moeka Nakamura