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Designer of Perché?

Miwa Akiyoshi


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Q1. What made you decide to establish your own brand? What is meaning of brand name?

I spent my childhood making accessories with many different materials. Following my passion from childhood, I learned the fundamentals of engraving and precious metal jewelry making, and I started my career in jewelry production. I wanted to make jewelries you feel close in daily life, not just for a special occasion.
I founded "Perché?" In 1999. It will be the 20th anniversary this year, but my passion is still the same as day one. "Perché?" is an Italian word meaning "why?." I named my brand "why?" to embody a woman with curiosity and questions/doubts. It's also one of my most used words:) 



Q2. Please describe your production process.

Nature in everyday life, traveling, scents and the color of sounds... or even raw materials like diamonds... They are all source of inspiration for my designing. All of my pieces are produced all by hand in a factory in Fukuoka city, Japan. Our production starts from melting metals (gold/silver) with a torch. Next, we stretch the melted metals with a roller and a hammer. And sand it, polish it and shape it. Stone setting is also done by our team. We avoid using any pre-produced parts as much as possible and do our best to make our own parts.  


Q3. What made you interested in NY market?

I actually get many inquiries from outside Japan. I have been proactively launching my business overseas whenever I get the opportunities. In recent years, when I joined a trade show in Paris, I received a lot of good feedback, and I was actually looking at New York City as the next city to explore my potential. 



Q4.Which one is your favorite piece? And why?

Well… I would say everything… But, marumaru ring has been our best selling and be-loved item since its release in 2005. The chainlink design and each circle represent the chain of peace and eternity. 

全てそうなんですが、、、永遠、平和そして希望の象徴のmaru(丸、円)を途切れることなく連ねたシリーズのmarumaru ringは、2005年の発表から現在も皆様に愛されている代表作品です。また、浮かんでは消え、消えては浮かぶ、水面を漂う儚い泡の一瞬を捉えたbubble earringは全て手作業による一点もののため、同じ形は存在せず、制作時期によっても違うのでオススメです。

Q5. Lastly, please share some comments to customers at the ARCADE JAPAN.
   最後に、the ARCADE JAPANのお客様に一言お願いします。

The concept behind Perché?'s jewelries is 「timeless, ageless, seasonless」
It's subtle as if it's a part of your body... Perfect to wear everyday and your special moments... Our handmade jewelries from our studio in Fukuoka, Japan, will bright every moment of your everyday life. I hope you will try and like it.


Text by Nana Jitsukawa