Designer of No. 3710 NY by Minato F.

Minato Fukuoka



Q1. What made you decide to establish your own brand?


I have always worked in fashion industry. In search of expressing myself as a creator, I decided to establish my own brand. As I age, my preferance of clothes changed from flashy to minimal. I also started searching for something real. Quality focused rather than appearance, craftsmanship and simplicity with a little bit of kicks. That is No.3710. The model of my jewelries is my mother since I used to make accessories for her in my childhood. Because I want people in my mother's generation to wear my jewelries on a daily basis, I use less metal  and make them less heavy.







Q2. Please describe your production process.


I first decide the theme of the season. I use my feelings that are fit for the theme to decide the colors. Then, I change the patterns and make some samples. When the color pattern is decided, I start the production process with handwork.



Q3. What made you interested in NY market?


I live in New York, and as a Japanese, I wanted to know how my works will be evaluated here. I decided to give it a try in New York market with sensitiveness and craftsmanship of Japanese.
Statement jewelries are preferred in New York, but I expect that there are some people who will like my minimal jewelries because when I am in the city wearing them, people often give me compliments.


The Y series

The Y series

Q4. Which one is your favorite piece? And why?

Y series with red and gray. This color combination is the icon of No.3710.
The reason why it's called Y series is because I was inspired by the Kimono pattern 'Yatarajima (irregular stripes)'.
I also recommend the short earrings of Y series. They can be used in two ways.



Q5. Lastly, please share some comments to customers at the ARCADE JAPAN.
   最後に、the ARCADE JAPANのお客様に一言お願いします。


Since all the process are done by handwork, it takes time to make my jewelries, but I hope I can get closer to the customers to the ARCADE JAPAN.
Please take my jewelries in your hands and feel the lightness and the quality.

すべての作業が手作業のため制作するのに大変時間がかかってしまい、スローペースで展開しているブランドですがthe ARCADE JAPANを通してお客様との交流を深めていかれればと思っています。ぜひ、手にとってその軽さとクオリティを確かめてみてください。





interview & text by Yusuke Yamauchi