Designer of mizue yone

Mizue Yone



Q1. What made you decide to establish your own brand?

Originally, I admire someone who make something. One day, my friend liked a bag which I made for myself just for fun and decided to start making bags by myself. After that, a jewelry designer liked my bag and I joined the exhibition and start doing more. While I joined some events and exhibitions, I decided to establish my own brand.



Q2. Please describe your production process.

I do everything by myself to make the production such like selecting the material, cutting, sewing, and making caption and tag, and so on. Since the shape of the bags doesn't change, I select the materials carefully to keep in mind the novelty.


Q3. Why do you focus on using triangle as your motif?

I just like triangle. More over, I like when quadrangle turns to three dimensional triangle. The imagination to think the change of the shapes like "How?"connect with the concept "To imagine daily".



Q4. What made you interested in NY market?

I wanted to know how people in New York think about my productions, how they react. I remembered when I started making bags, someone said "You should better to think about the market in the other countries!" so I decided to challenge in New York.


Q5. Lastly, please share some comments to customers at the ARCADE JAPAN.
  最後に、the ARCADE JAPANのお客様に一言お願いします。

They are all same shapes but the materials are different and each one has different impression. Please try it! My productions are simple as possible but I chose the best design for them. I want you to enjoy it in your original way. I hope you like it.


Interview & text by Moeka Nakamura