Q1. What made you decide to establish your own brand?
I’ve always had images in my head about the types of accessories I would like to wear but it was difficult finding them in stores to buy. So I decided to make them myself, and when I was wearing them my friends noticed and asked me to sell them to her. From there, more people wanted to buy my accessories so I decided to establish my brand called “lijoas”.。
Q2. Please describe your production process.
I start by working from images in my head to purchase the ideal parts. Then I work on creating the best combination from the parts and if there is a certain color I want to pursue, I’ll use acrylic and resin to complete the product.
Q3. What made you interested in NY market?
As my brand is starting to receive more traction, I am getting more orders from overseas. This opportunity to have a chance at the NY market is a big challenge in trying to establish an international brand.
Q4. Where do you get insoiration for your jewelry design from?
My inspirations are created when I imagine what kind of accessories will make a particular person more fashionable. Another way is when I imagine what kind of accessories will look good in certain places or times of the day.
Q5. Lastly, please share some comments to customers at the ARCADE JAPAN.
最後に、the ARCADE JAPANのお客様に一言お願いします。
Thank you for taking an interest in my brand “lijoas”. The “lijoas” brand is designed to brighten up your facial features and make you look stylish with just one accessory item, even when your wearing simple style clothing.
interview & text by Asaka Nakazato