Designer og KU8URI

Aya Kawai




Q1. What made you decide to establish your own brand?


"Contribution to Society". This is I goal through our brand.
I had been working in a mass-production industry, and I faced a lot of issues in today's world.
Pollution issue of dye, low-wage issue in Asia, health hazard by pesticide, etc...
In order to accomplish mass-production with low cost, a lot was sacrificed on the other side.
The harm is not on consumers who wear products, but on third party such as farmer and workers who are not treated under Fair-Trade.
Through KU8URI (pronouced as kusuri), I hope people will be more familiar with the production background and stories that lay behind manufacture.





Q2. Please describe your production process.


Usually, I don’t start from designing.
My first step is to go to various fabric stores and choose the right fabric.
This time, I decided to use Washi (traditional Japanese paper) for my products.
When deciding which fabric to use, I always try to choose fabrics that are as eco-friendly as possible.
Each fabric has its own characteristics, so I draw a design that fits the characteristics, draw a pattern, then make a toile.
Repeating making and fixing a toile leads to the complesion of a product.




Q3. What made you interested in NY market?


I was a student at a college in NY before, so I always longed to open an exhibition there.
Also, I feel that NY brands are mode, classic and simple, but also somewhat high-end.
Clothes of KU8URI are simple and more similar to NY market than Europe market, so I was really happy when I was offered to participate in the ARCADE JAPAN.





Q4. Which one is your favorite piece? And why?


This time Washi is used in the clothes. Of all items, I recommend the pants whoes texture feel like cotton.
They stretch well and the waist is elastic, making it available for a wide range of people.
In the front, wide tuck is inserted. I personally worked very hard on the silhouette.
You can narrow the bottom adjust to your own preference.




Q5. Lastly, please share some comments to customers at the ARCADE JAPAN.
   最後に、the ARCADE JAPANのお客様に一言お願いします。


This is my very first time to sell my products in NY.
I hope that this will give people opportunity to become familiar with the fabric that is composed of Washi, and to enjoy the unique characteristics - the smoothness, the lightness, the bounce and recilience that cotton does not have.






interview & text by Yusuke Yamauchi