Designers of JOBU

Yusuke Hayashi (L), Yoko Yasunishi (R)





Q1. What made you decide to establish your own brand?

In 2006, in Kurashiki, Okayama Prefecture, I met a company 'BAISTONE Corporate' that produces canvas fabric. They taught me the history and characteristics of canvas. I was so inspired, and that is when I decided to start my own brand 'JOBU'. The worldview of JOBU was established in the process of pursuing new designs of canvas daily necessities.




Container mini

Container mini


Q2. Please describe your production process.

[Fabric (material)] For products, our original canvas material is used. It has pre-dyed threads in it. Fabrics are all made in Japan with traditional method.

[Design] DRILL DESIGN, the design director of JOBU, draws a lot of models and come to the final design by using papers and canvas. While keeping in mind to utilize the structure, shape, and the characteristics of canvas, we put images of what we want to have into shape Structure and shape,


ブランド全体のディレクションを担当するDRILL DESIGNが紙や帆布をつかって、モデルをたくさん作りながらデザインを詰めていきます。構造やフォルム、そして帆布の魅力を活かすことを考えながら、自分たちが使いたいと思えるものをカタチにしています。



Q3. What made you interested in NY market?

I feel that New York is a city welcomes new designs and products, and it would be a great opportunity to introduce the attraction of JOBU.







Q4.Which one is your favorite piece? And why?

Briefcases, they are new arrival. The body is made of thick No.4 canvas, and the handle is made of thin No.11 canvas wrapping the cotton. Because of those, the body is firm and solid and the handle is soft, By creating traditional doument bags of only canvas, they give you an unique impression.




Q5. Lastly, please share some comments to customers at the ARCADE JAPAN.
   最後に、the ARCADE JAPANのお客様に一言お願いします。

The brand name 'JOBU' means firm and solid in Japanese. Please enjoy the products that are made of quality Japanese canvas.






interview & text by Yusuke Yamauchi