Kenichiro Aiba



Q1. What made you decide to establish your own brand? What is meaning of brand name?


Our brand, Runwell, was founded to create the best work tools that are favored by mechanics. This men's gift products are a new product lineup derived from the tool development process, and we are developing miscellaneous goods with cyclists, mechanics, and creators as our main target. The meaning of the brand name is "fast run," which embodies the mechanic's desire for bicycles.



Q2. Please describe your production process.


Products are planned, designed, prototyped, and mass-produced at our own factory. The production processes start from sourcing the materials and then completed after some operations such as lathe, machining center, laser cutting, and polishing. The most essential thing in our production is the inspiration from the factory environment and from various industrial engineering products and tools, and the brainstorming process where we sort our how we take that inspiration into our products.


Q3. What made you interested in NY market?


Manhattan is a city where the designer myself spent my student life. One of my goals was to return to a wonderful city that I always admire, regardless of my age, with the products I designed. When I lived in New York, I got lots of inspirations.

I'm excited to return to the city and improve my skills and abilities while getting new inspirations as a designer.



Q4.Which one is your favorite piece? And why?


The most recommended products are STAND, BOTTLE OPENER, and PICKS. These three products all together enhances the design.

STAND, BOTTLE OPENER, PICKSです。スタンドとオープナーやピックをセットとして使うと、よりデザインが主張されるからです。

Q5. Lastly, please share some comments to customers at the ARCADE JAPAN.

 最後に、the ARCADE JAPANのお客様に一言お願いします。

We are a manufactures company specialized in machinist tools and precision machining products in Japan. We hope you enjoy the gift products made by full use of the processing know-how cultivated in over 60 years of our history.