Hiroyuki Yuasa



Q1. What made you decide to establish your own brand? What is meaning of brand name?


A painting company "Futaba Coatings Co., Ltd.", which is known for its baking finishing and industrial machinery, created this brand from the idea to create various products using unique paintings that require skilled craftsmanship. PA is the initial letters of PRIMP and ATTRACTIVE.



Q2. Please describe your production process.


PA products are made all by hand with the care for details by skilled painters. Since the adhesion of the paint differs depending on the material, it takes multiple experiments of testing many combinations of different coatings and primers. After our original paint blend is created, our painters finish the products by hands. Our hand-painted products, unlike other machine painted products, have very unique characteristics that enhance the original materials and its color.



Q3. What made you interested in NY market?


We came across this opportunity right when we were looking to expand not only domestically but also internationally. We believe that ACJ is a great opportunity for us to understand the insights of New York market on interior decors and also to see the reaction on our products in an international market.



Q4.Which one is your favorite piece? And why?


TOP MIRROR is our most recommended item of all. The painted part can be used as a handle. By the entrance, on the desk, or on the shelf... Its minimalistic design is perfect to be placed anywhere you like.

TOP MIRRORです。このミラーは塗装部分がハンドミラーとしてお使い頂く際の持ち手になります。シンプルなデザインでテーブルや棚 玄関先などお好きな場所で活躍するミラーです。

Q5. Lastly, please share some comments to customers at the ARCADE JAPAN.

 最後に、the ARCADE JAPANのお客様に一言お願いします。

Our brand was founded to create things that enriches your daily life. Please touch, feel and enjoy the material and its unique color and texture.